• Over 35 Years of Experience Providing you with the custom jewellery of your dreams
  • Gem of a Partnership Program Percentage of sales donated to the partner of your choice
  • Hand Selected for Quality Dealing with renowned suppliers and cutters worldwide

"All of our family and many friends buy from Williams Custom Jewellery. The service and quality is superior! Try Keith Williams and you WILL come back!"

- Susan & John Mayberry (Former CEO of Dofasco)

We believe that jewellery has the power to inspire, create memories, increase confidence and enhance lifestyles.

All of our products are personally selected by Graduate Gemologist Keith Williams.

We deal directly with the largest diamond cutters and coloured stone suppliers around the world to ensure the best quality at amazing prices!


"Jean and I have been doing business with Keith for almost twenty years. He is a superb designer of jewellery that matches the best in the world!"

- Jean & Ken Harrigan (Past Chairman and CEO of Ford Canada)
  • Trusted Advisors We guide and educate insurance professionals to ask probing questions
  • Knowledge is Power Don't hesitate to reach out with any questions or concerns, we're here to help!
  • Seamless Client Experience We speak directly to the insured and walk them through the replacement process

"I am very big on personal recommendations and I came across some posts in a mom's group and Burlington group on Facebook that gave some glowing reviews about Williams. I made an appointment to get my ring repaired and I am extremely happy that I did. Keith and the staff here are amazing, and I immediately felt in great hands. I loved that Keith was very transparent and took the time to show, explain, and educate me on my ring. I really feel that they had my best interests at heart and are very passionate about creating beautiful custom pieces and bringing your jewellery back to life. I highly recommend coming to Williams, you’ll be very happy you did!"

- Jennifer Knobbs (Former Olympian)